Airlines Try Signature Fragrances, but Not Everyone Is On Board
Carriers Try Fragrances, but Some Passengers Aren’t On Board
Beyoncé’s latest perfume is called Rise, “the scent of empowerment.” Lady Gaga, Pharrell Williams and Jennifer Aniston have signature scents, too. So does Delta Air Lines .
Delta’s offering is Calm, an eau d’aeroport that it sprays in airplane cabins and infuses in the hot towels it gives out in premium classes. It has been spreading Calm for about two years, joining a handful of other carriers vying for olfactory distinction by developing their own individualized odors. The fragrant fliers include United Continental Holdings , Turkish Airlines and Air Canada’s low-cost rouge operation. Spain’s Iberia is close to launching its own aroma, and Alaska Airlines is working on one.
http://www.wsj.com/articles/airlines-tr ... 1422832562Indeed, flying fragrances risk a backlash from people with asthma and allergies, also, sufferers of what is known as multiple chemical sensitivity, says Aileen Gagney, an environmental program manager at the American Lung Association in Seattle. Ms. Gagney says she gets migraines and has breathing problems if subjected to someone else’s perfume, lotion, or hair spray. “I can’t even imagine a signature scent in an airport,” she says. “I’d put a cloth over my face.”
WSJ erwähnt MCS. Wer hätte das gedacht. Post Murdoch.
Nicht alle machen mit beim Duftwahn:
And some carriers have shelved their perfume plans. Qantas Airways had a scent in some of its airport lounges but snuffed it out in favor of the food smells generated by its chefs whipping up fresh meals in the clubs. British Airways entertained the notion, and then thought better of it.
Auch die Leserkommentare sind wenig enthusiastisch:
z.B.
I agree with you 100%. I can barely tolerate "clean" air let alone so-called fragrances. My wife tried some new skin product when she was downstairs. I was upstairs (the house is NOT massive). Within minutes I was retching. Even the "scent free" products send me over the edge. I really like breathing.